Entry #7: Feeling Fresh

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The documentary Fresh seems like it’s going to be simple at first. You expect it to just talk about food or farming, but it ends up being more than that. It really makes you think about something most people don’t question, even though it’s part of everyday life.

Before watching it, I didn’t think deeply about where my food comes from. I understood the basics, like farms and grocery stores, but I never really considered what happens in between. The film pushes you to actually think about that process and realize how much is going on behind the scenes.

One of the most noticeable parts of the film is the contrast between different food systems. The industrial system feels very focused on efficiency and profit, while the sustainable approach feels more natural and intentional. The film follows people like Joel Salatin and Will Allen, who show that there are other ways to produce food that are more balanced and responsible. Seeing real examples makes the message more convincing.

The Columns » Joel Salatin of Polyface Farm to Deliver Lecture on Alternatives to Industrial Agriculture » Washington and Lee University 

                              Joel Salatin on a Farm                                        

The tone of the film is serious, but it doesn’t feel overwhelming. Some parts are uncomfortable, especially when it shows how industrial farming works, but it balances that with more positive examples. Because of that, it doesn’t just leave you with a negative impression. Instead, it shows that change is possible, which makes the message stronger.

There were a few moments that stood out to me. One of the biggest was realizing how little most people actually know about their food. It’s something we interact with every day, but rarely question. The film also highlights how easy it is to choose convenience without thinking about the bigger picture, which is something I can relate to.

Sustainable vs. Industrial Farming Infographic :: Behance 

Industrial vs Sustainable 

Watching Fresh made me think more about my own habits. Most of the time, food choices are based on what’s quick and easy, not where it comes from or how it was produced. The film didn’t completely change my behavior, but it definitely made me more aware, which feels like an important first step.

Overall, I think the film is effective because it informs without feeling too extreme. It encourages awareness rather than forcing a specific viewpoint. It also raises the question of whether it’s easier not to know about these issues. For a lot of people, it probably is. But ignoring them doesn’t make them go away.

I think the film does matter because it brings attention to something that affects everyone. We may not all make major changes, but being more aware of the system we’re part of is still important. Fresh shows that even small shifts in thinking can make a difference, and that’s really what makes it worth watching.

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